Creative Director, BBDO Ukraine, Ukraine
“In spite of brands’ globalization in advertising I expect local cultural authenticity in ideas this year. I’d like to see true indigenous insights and great ideas, well-crafted and executed in a surprising way. It’s not enough to think outside the box anymore. You should think outside the tesseract to be noticed. Thank you for invitation to your beautiful country.”
Denys started on his career path as a copywriter for Ogilvy & Mather in 2006. Then, he continued to enrich his experience at McCann, and later as Creative Director of small local digital agency with big global clients. Denys has 10 years of experience working in traditional and digital agencies in Ukraine. He worked with local and global brands in both the European and overseas markets such as Visa, Pepsi, Snickers, Ballantine’s, Martini, Stella Artois, Bud and Staropramen.
When somebody says that creative ones go right, while effective ones go to the left, he becomes confused, not quite sure which way to go because his creative ideas combine both of those qualities. Awards prove that. He has been awarded many times by major industry festivals like Epica, Golden Hammer, Golden Drum, the Effie Awards, and Red Apple.