Ulrich Proeschel is responsible for driving growth for TBWA and its clients by connecting talent, clients and prospects to create greater value. Based out of Berlin and Paris, he has recently worked with brands such as Heineken, KAYAK, McDonald’s and Deutsche Telekom. He joined TBWA in 2002.
Proeschel began his career with Mercedes-Benz. Next he joined Huth + Wenzel, working for clients such as Mercedes-Benz and Dresdner Bank. Prior to joining TBWA he worked as Director of Marketing and Communications for Razorfish, Germany.
During his time at TBWA he has become an ambassador for the agency’s core theory of Disruption. He comments: “Disruption turns the ‘we are hoping for growth’ attitude into an active ‘we create business’ process. It is a simple, intuitive idea that has delivered proven success over many years. I’m confident that the brands practising Disruption today are those that will be the most sustainable in the future.”