SHOWCASE

Ad that you can feel by skin

Entry code: 0103002GD21
Agency: Proximity Russia
Advertiser / client: Clarins
Group: A. FILM, Long Online film

Creative idea

We used the video of the Russian extreme sportsmen Oleg Cricket, where he fearlessly moves around buildings roofs. This video makes the user involuntarily experience a different range of emotions and sensations. And interesting fact: watching sport extreme video users get moisturized their hands. In the video we integrated the product - the men's hand cream with the key message: “Natural moisturizing of the hands - as you have now.” The idea uses message addressed to our reptilian brain (R-complex). It stimulates instincts to communicate advertising message. You literally feel this AD with your skin. Just try it))

Brand name: Clarins
Advertiser / client: Clarins
Product / service: Clarins Men
Campaign name: Ad that you can feel by skin
Agency network: BBDO WORLDWIDE
Agency: Proximity Russia
Additional company: MediaWise
Web address: https://www.youtube.com/watch?v=DEtBAY26mtM
Creative director: Andrey Iliasov
Account director (agency): Elena Vratskaia
Strategic planner / strategist: Marianna Kolupaeva
Agency producer: Varvara Sheremet
Additional company: Nikita Semisokha - Senior Digital Manager

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