Metamorphosis

Creative idea

Taking away the power of darkness, changing the color of fear, rethinking: At CS Hospice Rennweg/Vienna - a palliative care facility - guests are cared for who can no longer be cured by human standards. The focus here is on relieving the pain and fears of dying, turning their darkness into color, making life worth living and colorful until the end, and giving precious moments space and time. The pro bono advertisements and posters serve to attract the attention of a broad public. For it is only through donations and sponsoring that the financing of the overall care is possible.

Brand name: CS Caritas Socialis
Advertiser / client: CS Caritas Socialis
Product / service: Palliative Care
Campaign name: Metamorphosis
Agency network: INDEPENDENT AGENCY
Agency: Kobza and The Hungry Eyes GmbH
Additional company: Vienna Paint Studios GmbH
Production company: Vienna Paint Studios GmbH
Web address: https://www.kthe.at/en/case/cs-hospiz-metamorphose
Creative director: Cornelia Neidhardt
Art director: Christoph Pöll
Copywriter: Nikolaus Leischko
Photographer: Sabine Wehinger, Vienna Paint Studios GmbH
Film production: Alina Parigger, Vienna Paint Studios GmbH
Music: Ines Schiemann, Blautöne Media GmbH
Digital production: Alex Kucera, agencylife innovative GmbH
Additional company: CEO: Rudi Kobza Project Management: Laura Minet, Klaudia Winkler Retouch: Andreas Fitzner, Vienna Paint Studios GmbH Technical Project Management: Johannes Strehn, agencylife innovative GmbH