The Metal Eye Test

Creative idea

The Metal Eye Test put festivalgoers at some of Bulgaria’s biggest rock and metal events to the ultimate test of their credibility—deciphering the intricate logos of metal bands that don’t exist. These unique logos incorporated keywords from the mythology and history of Jack Daniel’s, creating a strong link between the brand and heavy music culture. The logos became the centrepiece of an interactive game at the festivals, where winners received classic metal-themed prizes—T-shirts and patches featuring the fictional bands.

Brand name: Jack Daniel's
Advertiser / client: Brown Forman
Product / service: Jack Daniel's
Campaign name: The Metal Eye Test
Agency network: INDEPENDENT AGENCY
Agency: Next DC, Sofia
Media agency: —
Additional company: —
Web address: https://www.jackdaniels.com/bg-bg
Creative director: Momchil Zakhariev
Art director: Bianka Gospodinova
Copywriter: Stefan Alexandrov
Account director (agency): Hristo Petkov
Client account director: Trayana Kazandzhieva
Photographer: Luboslav Bachev
Illustrator: Georgi Ivanov
Film production: Dimo Petkov
Music: Maksim Stoimenov
Additional company: Velizar Delyanov — Web Developer Stephania Kolarova — UX lead