Entry code: A07013GD19Agency: LH Tel AvivAdvertiser / client: TELEMACH
Group: A Film, A07 Communication, Business & Finance

Creative idea

It is very irritating to find out that your data plan is about to end, to say the least. We wanted to portray that frustration and anger using three different scenarios. To get that text message is more shocking than accidentally coming across a bear, finding your wife in a bed with someone else or having the hairdresser cutting your hair wrong. All characters paid more attention to that text message than those extreme situations in their life, allowing us to communicate the unlimited data plan offered by Telemach and to show how much it is needed.

  • Brand name: PAKETI VEČ
  • Advertiser / client: TELEMACH
  • Product / service: PAKETI NAJVEČ
  • Campaign name: NAJVEČ UNLIMITED
  • Agency network: TBWA WORLDWIDE
  • Agency: LH Tel Aviv
  • Production company: Amir Faingold
  • Web address:
  • Executive creative director: Tal Raviv
  • Creative director: Tomer Polishuk
  • Art director: Ido Ben Dror
  • Copywriter: Niko Watts
  • Designer: Ido Ben Dror
  • Account director (agency): On Goldshtein
  • Client account director: Inbal Eldan
  • Strategic planner / strategist: Nir Yelnik
  • Senior planner: Amitay Amir
  • Film production: Colorfilm
  • Director: Aviv Ma'aravi
  • Director of photography: Manu Kadosh
  • Music: Tomer Biran
  • Screenwriter: Tal Raviv
  • Agency producer: Yana Kartun & Antonina Patramanska
  • Post production: Camaradas
  • Post production producer: Antonina Patramanska