Black Button Books - Book of Faces
Creative idea
People are afraid of books because of their length. They say they don't have time to read, yet when you really think about it, they read a ton every day, online. Only it's mostly worthless junk. This film series shows them that and gives them an alternative: read something better.
Brand name: Black Button Books
Advertiser / client: Black Button Books
Product / service: Black Button Books
Campaign name: Black Button Books - Read something better
Agency network: TBWA WORLDWIDE
Agency: Friends\TBWA Bucharest
Additional company: Blind Cat Production / Avanpost
Production company: Blind Cat Production
Executive creative director: Eugen Suman
Art director: Theodor Nistor
Copywriter: Teo Chiripuci
Client account director: Ioana Teodorescu
Strategic planner / strategist: Adriana Vasile
Senior planner: Alina Buzatu
Illustrator: Fesus Barna
Film production: Blind Cat Production
Director: Vlad Gliga
Post production: Avanpost
Additional company: Simplification Officer: Sorin Tranca
Senior Art Director: Paul Nedelcu
Producer: Mircea Cioban