SHOWCASE

Peter Sagan Academy

Entry code: C22004GD19
Agency: Istropolitana Ogilvy, Bratislava
Advertiser / client: Citroën
Group: C. OUT OF HOME (OOH), Ambient & Experiential

Creative idea

In order to connect Citroën with famous bike rider Peter Sagan we used existing cycling signs that created a natural branding.

Brand name: Citroën
Advertiser / client: Citroën
Product / service: Citroën
Campaign name: Peter Sagan Academy
Agency network: OGILVY
Agency: Istropolitana Ogilvy, Bratislava
Web address: https://www.citroen.sk/
Executive creative director: Peter Darovec
Creative director: Peter Darovec
Art director: Michal Valušek
Copywriter: Michal Valušek
Account director (agency): Tomáš Tomášek
Client account director: Martin Toman
Media director: Michal Hrušovský
Managing director: František Toman
Strategic planner / strategist: Veronika Romsauerová, Juraj Plánovský

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