Get Into The Snow Globe

Entry code: C24001GD19Agency: DDB WarsawAdvertiser / client: McDonald's Poland
Group: C OOH (Out of home), C24 Retail & public services

Creative idea

WHAT we built in the middle of a city was a giant Snow Globe that people could actually enter. This toy-inspired structure was supposed to bring back the memories of perfect winters - winters that are, for the most part, long gone. This way, for a moment, everyone who misses snow in winter could get their wish. The spherical outdoor was 14 meters high and contained 2700 cubic meters of air, with a McDonald’s pop-up store in the middle. It proved impossible to pass by. And people wanted to get in, because a bubble of happiness was there. Standing.

  • Brand name: McDonald's
  • Advertiser / client: McDonald's Poland
  • Product / service: McDonald's
  • Campaign name: Get Into The Snow Globe
  • Agency network: DDB WORLDWIDE
  • Agency: DDB Warsaw
  • Production company: Papaya Films
  • Creative director: Zuzanna Duchniewska-Sobczak, Maciej Waligóra
  • Art director: Izabela Wit
  • Copywriter: Jan Miroslaw
  • Strategic planner / strategist: Malgorzata Majcher, Anna Lyszczek-Majewska
  • Film production: Tomek Kulesza
  • Agency producer: Katarzyna Seyfried
  • Additional company: Project Manger: Agata Pietruch