SHOWCASE

Cat and Crow

Entry code: C25003GD19
Agency: VMLY&R ISTANBUL
Advertiser / client: Esra Süzme
Group: C. OUT OF HOME (OOH)

Creative idea

In order to raise awareness of our IoT device for pets that can detect their location, we needed a strong insight to visualise. For pet owners, pets are more than just animals. They are like family members that need affection. Coming from this insight, we decided to visualise how streets can never be “homes” for pets, since they never had to survive in the streets. The execution of this insight would trigger the pet owners’ awareness of the IoT product that we offer, and also enable them to take precautions before their beloved pet goes missing.

Brand name: Vodafone Turkey
Advertiser / client: Esra Süzme
Product / service: Communication Services
Campaign name: Vodafone Pet Tracking Campaign
Agency network: VML
Agency: VMLY&R ISTANBUL
Executive creative director: Ayşe Aydın Erdoğan
Creative director: Erkan Kaya, İlker Dağlı
Art director: Ege Öztayfun, Kaan Duygu
Copywriter: Kerem Tüten
Designer: Burak Kirpi
Account director (agency): Sezin Özçelik Güneş
Client account director: Ece Kaptanoğlu, Kübra Sabancı
Strategic planner / strategist: Serra Akyel
Senior planner: İpek Kardeşler, Özge Sargın
Illustrator: Alldstudio
Agency producer: Ebru Uluçınar

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