Black Button Books - Hashtag Compendium
Creative idea
People are discouraged by the lengths of books but they don't realize how much crap they actually read online. We make them realize that and we tell them to read something better.
Brand name: Black Button Books
Advertiser / client: Black Button Books
Product / service: Black Button Books
Campaign name: Black Button Books - Read something better
Agency network: TBWA WORLDWIDE
Agency: Friends\TBWA Bucharest
Additional company: Almost Ready Productions
Production company: Almost Ready Productions
Executive creative director: Eugen Suman
Art director: Theodor Nistor
Copywriter: Teo Chiripuci
Client account director: Ioana Teodorescu
Strategic planner / strategist: Alina Buzatu
Photographer: Almost Ready Productions
Illustrator: Fesus Barna
Agency producer: Dan Neagu
Additional company: Simplification Officer: Sorin Tranca
Senior Art Director: Paul Nedelcu
Junior Strategic Planner - Adriana Vasile