Borsodi Moment

Entry code: D28002GD19Agency: MitoAdvertiser / client: Borsodi Sörgyár Kft.
Group: D Audio, D28 Food & Drinks

Creative idea

Has it ever happened to you that you have a song stuck in your head for days and you just can’t remember what it’s called? But when you finally find out what it is, that is a real everyday joy. Or as we call it on the frothy side of life: a Borsodi Moment. Something like this. As part of the launch campaign of the new creative platform for Borsodi we created a radio ad that had a hidden surprise.

  • Brand name: Borsodi
  • Advertiser / client: Borsodi Sörgyár Kft.
  • Product / service: FMCG
  • Campaign name: Borsodi Moment
  • Agency network: INDEPENDENT AGENCY
  • Agency: Mito
  • Creative director: Gergely Marosi
  • Copywriter: Dániel Ördög Kovács
  • Account director (agency): Zsófi Miklós
  • Strategic planner / strategist: Brigi Csurgó, Andrea Kovács