Hear The Taste Of Chocolate

Entry code: D28008GD19Agency: CORD WarsawAdvertiser / client: LOTTE Wedel
Group: D Audio, D28 Food & Drinks

Creative idea

The brief was to re-create the sound of chocolate with a touch of ASMR – Gorzka (dark) specifically. We recorded genuine crushing of cacao nibs, mashing of chocolate paste, rustling seeds, pouring powder, cutting and cracking of Gorzka. The music composition with subtle sounds processed in the right manner achieved the result of rhythmic, soothing ASMR, at the same time bearing the art of chocolate-making in it, step by step. We illustrated 170-year-old craft of Wedel merely with sound. Thanks to real-life recordings we gave it 100% authenticity and the campaign initially designed for Instagram was expanded to cinemas and radio.

  • Brand name: Wedel
  • Advertiser / client: LOTTE Wedel
  • Product / service: Dark chocolate
  • Campaign name: Hear The Taste Of Chocolate
  • Agency network: INDEPENDENT AGENCY
  • Agency: CORD Warsaw
  • Additional company: Ogilvy
  • Production company: Film Fiction
  • Web address: https://www.youtube.com/watch?v=OfLdeW8RPgM
  • Executive creative director: Maciej Twardowski
  • Art director: Kaja Dobrzańska
  • Copywriter: Adrianna Hochmańska
  • Client account director: Natalia Krzyśków
  • Strategic planner / strategist: Elżbieta Twardowska
  • Senior planner: Barbara Niedziela
  • Music: Michał Krajewski, Aneta Kabsa
  • Agency producer: Justyna Hołocińska-Oracz
  • Post production: Rio de Post
  • Digital strategist: Magdalena Mazurkiewicz
  • Additional company: Account Executive: Marta Wereszczyńska Composer: Tomasz Bogacki, Kamil Sajewicz