True Colors of Slovakia

Entry code: D28009GD19Agency: TRIAD BratislavaAdvertiser / client: Pernod Ricard Slovakia
Group: D Audio, D28 Food & Drinks

Creative idea

Based on ABSOLUTS’s worldwide brand heritage of bringing different people together, it was about to make it’s first big campaign in Slovakia – one of the most xenophobic countries in Europe. We found a beautiful overlap with the brand and Slovak culture in the connection of a black singer, Natalie and a famous folklore song “Slovak mothers” that we remixed into a contemporary club track. Using the track and a Spotify branded playlist, we raised money for an antiracist NGO. This resulted in the most talked about campaign in Slovak history with 16,5 milion earned media impressions and +117% sales increase.

  • Brand name: ABSOLUT Vodka
  • Advertiser / client: Pernod Ricard Slovakia
  • Product / service: ABSOLUT Vodka
  • Campaign name: True Colors of Slovakia
  • Agency network: INDEPENDENT AGENCY
  • Agency: TRIAD Bratislava
  • Executive creative director: Martin Woska
  • Creative director: Vlado Kurek
  • Art director: Csilla Polak, Adam Majko
  • Copywriter: Vlado Kurek, Matúš Hliboký
  • Account director (agency): Zuzana Tvarošková
  • Client account director: Silvia Klimková
  • Managing director: Maru Mitlíková
  • Strategic planner / strategist: Martin Woska
  • Photographer: Matúš Bence
  • Film production: Peter Hledík
  • Director: Pepe Ehrenberger
  • Music: Jimmy Pe
  • Agency producer: Viliam Jánošík, Katarína Chudá
  • Digital production: Ján Timoranský, Roman Janajev
  • Digital strategist: Alan Holub, Ján Papač
  • Digital creative: Katarína Šebová, Alan Holub