SHOWCASE

Dream The Hockey Dream

Entry code: D32004GD19
Agency: Wiktor Leo Burnett, Bratislava
Advertiser / client: Slovak Ice Hockey Federation
Group: D. AUDIO

Creative idea

The Ice Hockey World Junior Championship took place during Christmas in Canada once again and this caused time shift in Slovakia. We decided to lull hockey fans during the day, so they could avoid difficult Christmas activities and be wide awake for the night games of hockey. We utilized the most famous Slovak lullabies, adapted them into hockey versions, recorded them in the studio and aired them on the radio. But we also managed to get them into the radio playlist, when the radio presenters were lulling their audience to make them sleep before the awaited night game.

Brand name: Slovak Ice Hockey Federation
Advertiser / client: Slovak Ice Hockey Federation
Product / service: Ice Hockey World Junior Championship
Campaign name: Hockey Lullabies
Agency network: LEO BURNETT
Agency: Wiktor Leo Burnett, Bratislava
Executive creative director: Peter Kacenka
Creative director: Peter Kacenka, Stefan Andrejco
Copywriter: Richard Hanzlik, Kristina Pavlendova
Music: Vlado Bajko Bajnoci, Katarina Koscova, Daniel Spiner
Additional company: Account Manager: Misa Kolrusova

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