Designed for apples

Entry code: E38002GD19Agency: The Smarts, SofiaAdvertiser / client: IKEA
Group: E Digital & mobile, E38 Social networking solutions & community sites

Creative idea

The new Mac Pro was presented in June. The price was high and the design was... strange. A few days later IKEA reacted with an offer.

  • Brand name: IKEA
  • Advertiser / client: IKEA
  • Product / service: IKEA
  • Campaign name: iDealisk
  • Agency network: INDEPENDENT AGENCY
  • Agency: The Smarts, Sofia
  • Web address:
  • Creative director: Pavlina Boneva
  • Copywriter: Doroteya Slavcheva, Stoyko Kavaldzhiev
  • Designer: Lusina Terzyan
  • Account director (agency): Ivaylo Anev
  • Client account director: Bistra Bozhikova
  • Managing director: Radoslav Bimbalov