Entry code: E38006GD19
Agency: Pivovarna Laško Union
Advertiser / client: Agencija 101, Ljubljana
Group: E Digital & mobile, E38 Social networking solutions & community sites

Creative idea

The GOT saga was about to end and we decided to use the fact that Union has a dragon in the core of its visual identity. On the first summer day we launched a social media campaign attracting our viewers with a special beer glass. Users connected the dots and applauded the idea, although we had absolutely no connections with HBO’s series. The social media first campaign achieved huge viral attention,reaching 35% of Slovenia’s social media users (organic reach) with just 2 posts and created a long list of users that wanted their unique dragon’s beer glass piece.

Brand name: Pivovarna Laško Union
Advertiser / client: Pivovarna Laško Union
Product / service: Union
Campaign name: Union’s
Agency: Agencija 101, Ljubljana
Web address:
Creative director: Matjaž Germ
Art director: Primož Kos
Copywriter: Jure Korenč
Designer: Neja Kalan
Account director (agency): Anja Šeme Todorović
Additional company: Uroš Svenšek, Digital Expert Estera Premk, Social Media Manager Tina Slivnik, Project Manager Tjaša Kožar, Project Manager Assistant Client: Ajda Jurkas, Senior Brand Manager Nina Tomše, Brand Manager


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