FooortePay: the longest bank advertisement in the world

Entry code: E38017GD19Agency: RA Kombinat, AlmatyAdvertiser / client: ForteBank
Group: E Digital & mobile, E38 Social networking solutions & community sites

Creative idea

In Kazakhstan, not everyone is accustomed to using plastic cards: 37% of Kazakhstanis withdraw funds as soon as they receive them. Many people still carry cash to another city, although it is not safe and pretty inconvenient. But ForteBank has a great product “FortePay” – service for money transfer by phone number available in the bank’s application, which needed to be advertised innovatively. The idea is 'to shoot advertisement, which lasts absurdly long, to show how strange it is to use cash in the 21st century'. So that people really watch the video, we hid in the video 1 million KZT.

  • Brand name: ForteBank
  • Advertiser / client: ForteBank
  • Product / service: FortePay
  • Campaign name: FooortePay: the longest bank advertisement in the world
  • Agency network: INDEPENDENT AGENCY
  • Agency: RA Kombinat, Almaty
  • Web address: https://www.youtube.com/watch?v=zQ-vl4xVdb4&feature=youtu.be
  • Executive creative director: Nikita Yermolayev
  • Creative director: Nikita Yermolayev
  • Art director: Diana Korchevskaya
  • Copywriter: Rassul Abidov
  • Account director (agency): Yelena Dmitriyeva
  • Film production: Cheapass Video, Kruto.kz production
  • Director of photography: Ruslan Chernykh
  • Post production: Ruslan Chernykh (Cheapass Video), Viktor Brodyagin, Arthur Jandildin and Yevgeniy Pichugin (Kruto.kz production)