FooortePay: the longest bank advertisement in the world

Creative idea

In Kazakhstan, not everyone is accustomed to using plastic cards: 37% of Kazakhstanis withdraw funds as soon as they receive them. Many people still carry cash to another city, although it is not safe and pretty inconvenient. But ForteBank has a great product “FortePay” – service for money transfer by phone number available in the bank’s application, which needed to be advertised innovatively. The idea is 'to shoot advertisement, which lasts absurdly long, to show how strange it is to use cash in the 21st century'. So that people really watch the video, we hid in the video 1 million KZT.

Brand name: ForteBank
Advertiser / client: ForteBank
Product / service: FortePay
Campaign name: FooortePay: the longest bank advertisement in the world
Agency network: INDEPENDENT AGENCY
Agency: RA Kombinat, Almaty
Web address: https://www.youtube.com/watch?v=zQ-vl4xVdb4&feature=youtu.be
Executive creative director: Nikita Yermolayev
Creative director: Nikita Yermolayev
Art director: Diana Korchevskaya
Copywriter: Rassul Abidov
Account director (agency): Yelena Dmitriyeva
Film production: Cheapass Video, Kruto.kz production
Director of photography: Ruslan Chernykh
Post production: Ruslan Chernykh (Cheapass Video), Viktor Brodyagin, Arthur Jandildin and Yevgeniy Pichugin (Kruto.kz production)