SHOWCASE

Jana - Deepest Instagram Profile 2

Entry code: E43006GD19
Agency: Saatchi&Saatchi Croatia
Advertiser / client: Jamnica d.d.
Group: E. DIGITAL, MOBILE & TECHNOLOGY, AR / VR / Voice-activation, Data / Insight, Metaverse

Creative idea

BRAND Jana's water source is located on a unique depth of 800m. That is why we made a long term platform called - Deep above all. BACKGROUND Astrophysicist Vernesa Smolčić was introduced as a campaign heroine. Vernesa's story was also told on film and social media. IDEA To visualise space exploration on a medium like Instagram that doesn't support upwards scrolling, we used a ''hack'' to go miles and miles into the sky. OUTCOME We created a first ever upward scrolling Instagram profile, the Deepest Instagram profile 2. It enabled Jana to expanded its brand narrative on people's favourite social platform.

Brand name: Jana
Advertiser / client: Jamnica d.d.
Product / service: Water
Campaign name: Deepest Instagram Profile 2
Agency network: SAATCHI & SAATCHI
Agency: Saatchi&Saatchi Croatia
Web address: https://www.instagram.com/deepest_insta_profile_two/
Creative director: Ivan Tanić
Art director: Nebojša Cvetković
Copywriter: Ivan Pavičić
Designer: Sonja Šurbatović
Account director (agency): Robert Pešić
Strategic planner / strategist: Paula Baburić
Digital strategist: Petra Radnić
Digital creative: Ivan Pavičić

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