SHOWCASE

Hacked

Entry code: E43009GD19
Agency: Cluso Budapest
Advertiser / client: Generali Insurance
Group: E. DIGITAL, MOBILE & TECHNOLOGY, AR / VR / Voice-activation, Data / Insight, Metaverse

Creative idea

Áron Szilágyi is a two-time Olympic Champion. An extremely private person. We know very little about his private life. That’s why Generali asked him to collaborate in a cyber security prevention campaign. We re-created his mobile phone virtually, made it fully functional, and put it on a microsite called ‘Hacked’ By visiting the microsite, your mobile phone turned into his mobile phone. You could read his emails, check his photos, playlists and notes. After spending at least a minute in his phone, it started to receive push notifications from Generali. It gave you advices about the security actions you should take to protect your cyber privacy.

Brand name: Generali
Advertiser / client: Generali Insurance
Product / service: Generali Insurance
Campaign name: Cyber security prevention
Agency network: INDEPENDENT AGENCY
Agency: Cluso Budapest
Web address: https://www.meghekkelve.hu
Executive creative director: Lajos Horváth, Gergely Fodor
Creative director: Tibor Géber
Art director: Péter Juhász, Nóra Polyák
Copywriter: Ancsa Hohol, Ambrus Horváth, Orsi Karlovschi
Account director (agency): Gábor Seregély
Additional company: Social Media Manager: Melinda Temesi

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