Blank card

Creative idea

How to design credit card that suits youngsters aged 15 to 25? The traditional approach is to find what the cool stuff is at the time, connect with hip artists and design card. By the time the card hits banks… its already uncool and out of date. In current hyperconnected age what is cool changes so quickly that we needed to change the approach completely. We came up with something no other bank had done before and gave the youth what they love most - freedom. THE BLANK CARD is canvas for their creativity. White card with set of sharpies designed to be changed whenever they feel like it.

Brand name: Bank account for youth
Advertiser / client: VÚB BANK, member of Intesa San Paolo
Product / service: Credit card for youth
Campaign name: Blank card that suits all young people
Agency network: INDEPENDENT AGENCY
Agency: THIS IS LOCCO, BRATISLAVA
Executive creative director: Juraj Kováč
Creative director: Juraj Kováč
Art director: Engelbert Strapec
Designer: Engelbert Strapec
Account director (agency): Juraj Rusnák