Huawei - The Frequency of Love

Creative idea

“The Frequency of Love” is a unique experimental project that goes where no one has ever dared: for the first time we created a connection between man, technology and nature, through the universal language of music. Thanks to AI, Huawei has transformed whales love songs into familiar melodies to human ears, unveiling the beauty and the uniqueness of how Humpback whales express their love. Starting from a PR story we have created a deep 360° communication campaign that positions the brand as a pioneer in intelligent and emotional technologies field through special activations: guerrilla, digital, retail, press office, ATL

Brand name: Huawei
Advertiser / client: Huawei
Product / service: Mobile Phones
Campaign name: The Frequency of Love
Agency network: PUBLICIS
Agency: MSL ITALIA - MILAN
Art director: Roberto Porta
Copywriter: Alessandro Michetti
Client account director: Azzurra Maiocchi
Managing director: Daniela Canegallo
Pr director: Azzurra Maiocchi
Additional company: Account team: Marilina Moramarco, Alessandra Franceschina, Francesca Volpi Strategic Team: Marco Fornaro, Luca Sinelli