Telekom Family TV Album

Creative idea

Almost 50% of TV purchases are smart TVs by now and still growing. However, this innovative medium is still unusual on the market but Telekom seized the opportunity to be the first in this field. Our goal was to reconnect the elderly to the family’s everydays with digitalism. Telekom developed the Telekom Family TV Album a unique and innovative smart TV application to help uniting families. It displays the family member’s photos shared with #tvalbum on Facebook so those, the elders who not use social media actively but use TV comfortably, can see them on their TV.

Brand name: Magyar Telekom
Advertiser / client: Magyar Telekom
Product / service: Telecommunication
Campaign name: Telekom Family TV Album
Agency network: INDEPENDENT AGENCY
Agency: Mito
Web address: https://tvalbum.hu/
Creative director: Balázs Pőcze
Art director: Hargitta Csík
Client account director: Gergely Szandi
Strategic planner / strategist: Brigitta Csurgó
Additional company: József Dubravszky, Norbert Fodor, Péter Kinka, Gergely Kisfali, Dániel Kövesházi, Tibor Lovas, Anna Mécs, Zsolt Szaniszló, Márta Tran Lam, Dávid Vass, Dóra Zsarnóczay