ATAK K2

Creative idea

Storytel doesn’t want to be just another audiobook library. Storytel is an audio entertainment streaming platform focused on captivating stories. But how can it be proven in an engaging way? Nothing will better demonstrate Storytel’s vast variety of materials than its abundant unique and original content, which the campaign will be based upon. We found an event that had everyone from all over the globe excited and told it in a completely novel way - by producing a live audiobook for the first time in history. Storytel became Andrzej Bargiel’s sponsor, joining him on an unprecedented project: skiing down the summit of K2.

Brand name: Storytel
Advertiser / client: Storytel
Product / service: Audio streaming service
Campaign name: ATAK K2
Agency network: INDEPENDENT AGENCY
Agency: Storytel Poland
Additional company: Jakub Barzak, Marketing Manager Andrzej Bargiel , Ski Alpinist Marcin Zwierzchowski , Chief Editor Kasia Tymczyszyn-Bębenek , Publishing & Studio Manager Marcin Kardach , Sound Designer Joanna Chudy, Writer Marek Ogień , Voice Maciej Sokołowski , Projekt Manager Agnieszka Zajączkiewicz , The Hares Design Łukasz Zajączkiewicz , The Hares Strategia Maciej Kowalik , Voice