Lidl Bakery - Innovative bus stop branding

Creative idea

March 2019, just before the spring has started, Lidl decided to stimulate the senses of Belgrade citizens in an unusual way, by using modern advertising formats. Being a retail chain, Lidl wanted to punctuate the fact that inside of their stores, customers can find a wide offer of freshly baked goods, every day. Seemingly ordinary bus stops were branded with special technology that emitted the smell of freshly baked products from Lidl bakery. These 6 bus stop marked the first time that the Serbian consumers could „smell“ a strong marketing message. LIDL BAKERY, freshly baked, several times a day!

Brand name: Lidl
Advertiser / client: Lidl
Product / service: Retail
Campaign name: Lidl Bakery - Freshly baked every day
Agency network: INDEPENDENT AGENCY
Agency: Real Grupa RGS, Beograd
Executive creative director: Maro Pitarević
Art director: Goran Pećanac
Designer: Marko Živanović
Media director: Dejan Đorđević