AI for new RENAULT DUSTER

Creative idea

Since 2014, an import boom of cars with EU license plates has begun in Ukraine. As a rule, the proxies were expired. This situation has undermined the car sales market and became a big challenge for new Renault.

 To make TA talk about Renault Duster, we had to create a campaign with a strong PR effect. We decided to give a voice to the Renault itself on first website in Ukraine based on the Artificial Intelligence. During communication, it determines the desires of users and offers the perfectly suitable Renault configuration, location for traveling, where to eat and personalised playlist!

Brand name: RENAULT
Advertiser / client: RENAULT Ukraine
Product / service: RENAULT DUSTER
Campaign name: AI for new RENAULT DUSTER
Agency network: HAVAS
Agency: Havas Digital Kyiv, Kyiv
Creative director: Oleksii Morozov
Art director: Anastasia Kunz
Copywriter: Inna Mazura
Account director (agency): Daryna Popova
Client account director: Ievgen Iatsenko