RUN FOR YOU LIGHT

Campaign idea

As a general sponsor of Ljubljana marathon, Volkswagen created a campaign that strengthen its position in electric cars field and connected the brand with clean energy. It transformed people from energy consumers into energy sources through running. Online energy calculator showed electricity generated while running and compared it to consumption of home devices. Theory was put into practice through the development of e-treadmills which don’t consume but generate electricity. They were used by thousands of runners. Gathered electricity was used to film the first TV ad without a carbon footprint and to power an e-Golf driven by a charity organization.

Brand name: Volkswagen
Advertiser / client: Porsche Slovenija
Product / service: Automotive
Campaign name: VW RUN FOR YOUR LIGHT
Agency network: INDEPENDENT AGENCY
Agency: Agencija 101, Ljubljana
Additional company: /
Production company: PERFO Production
Web address: http://www.vw-čistamoč.si/
Creative director: Ana Šušteršič
Art director: Primož Kos
Copywriter: Jure Korenč, Veronika Povž
Account director (agency): Anja Šeme Todorović
Client account director: Petra Korošec
Strategic planner / strategist: Uroš Svenšek
Director: Jure Dostal
Director of photography: Milo Srdić
Digital strategist: Matjaž Okretič, Valmir Zajmi
Digital creative: Edin Nasufović
Additional company: Žiga Goltes, vodja inovacij, Kristina Zidar, asistentka vodje projektov, iProm, Taman communications, Bruno Blatnik, Urban Pavlovčič, Stane Merše, Aljaž Titorič