LOSEV / Dear Brother

Entry code: V04002GD19Agency: Rafineri - IstanbulAdvertiser / client: LOSEV
Group: V Content, V04 Films & TV Shows

Campaign idea

The big idea was to create an alternate ending for one of the saddest movie (Title: My Dear Brother-1973) of Turkish cinema. The film was about a little boy with leukemia whose biggest dream to have a TV at home. Although his older brothers make his dream come true in the end, he can’t wake up from his sleep to see it. Today, with LOSEV, we have the chance to reshoot the final scene and change the ending where big brothers come to home with a TV and wake their little brother up to enjoy it together.

  • Brand name: LOSEV
  • Advertiser / client: LOSEV
  • Product / service: Charity Organization
  • Campaign name: Dear Brother
  • Agency network: INDEPENDENT AGENCY
  • Agency: Rafineri - Istanbul
  • Production company: FilmPark
  • Web address: https://www.losev.org.tr/v6
  • Executive creative director: Emre Kaplan
  • Creative director: Ali Şener, Kerim Gürsel, Doğu Göçük
  • Art director: Burçak Beşlioğlu, Faruk Terzi, Özge Ateş, Asya Aydın
  • Copywriter: Anıl Tiryaki
  • Account director (agency): Erbek Onur, Nazlı Elibol
  • Client account director: Üstün Ezer
  • Managing director: Sezin Soylu
  • Strategic planner / strategist: Mert Tuncer
  • Director: Bahadır Karataş
  • Agency producer: Şafak Serter
  • Post production: 1000 Volt