SHOWCASE

The first Burger King in Slovakia

Entry code: X10014GD19
Agency: Wiktor Leo Burnett, Bratislava
Advertiser / client: AmRest - Burger King Slovakia
Group:

Campaign idea

When opening the first Burger King in the town with 14 McDonald’s restaurants, you can’t be shy. That is why we created the campaign called #PrepacMekac (“Prepac' means sorry and “Mekac' is the Slovak nickname for McDonald’s). The same name was given to a special launch menu.

Brand name: BURGER KING
Advertiser / client: AmRest - Burger King Slovakia
Product / service: Launch of Burger King in Slovakia
Campaign name: #PrepacMekac
Agency network: LEO BURNETT
Agency: Wiktor Leo Burnett, Bratislava
Production company: JOJ Production
Executive creative director: Peter Kacenka
Creative director: Martin Keder
Art director: Martina Mihalova
Copywriter: Veronika Podmakova, Martin Keder
Strategic planner / strategist: Vladimir Lefik
Senior planner: Tomas Kosec
Director: Roman Stranai
Director of photography: Roman Stranai
Agency producer: Katarina Kintlerova
Additional company: Account Manager: Juraj Vyboch Media buyer: Starmedia

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