SHOWCASE

Finish - Glasses of Drought

Awards: Silver Drum
Entry code: X10036GD19
Agency: Havas Istanbul
Advertiser / client: Finish
Group:

Campaign idea

The amount of water wasted on pre-rinse (passing dishes through water prior to placement into the dishwasher) in one year is equal to a mid-sized lake (over 130 million tons). So, we decided to show the impact by starting with the most alarming evidence. Drying lakes. We designed 5 special glasses for 5 lakes of Turkey where the signs of drought are seriously felt. The amount of the water each glass can hold is equal to the percentage of water left in a certain lake. So, you can only drink as much as water as the lake currently holds.

Brand name: Finish
Advertiser / client: Finish
Product / service: Finish Quantum
Campaign name: Finish - Glasses of Drought
Agency network: HAVAS
Agency: Havas Istanbul
Executive creative director: Ergin Binyıldız
Creative director: Yavuzhan Gel
Art director: Serhan Koçak, Sezgin Bulut
Copywriter: Anıl Süleyman Çınar
Account director (agency): Berk Yılmaz, Hare Lilya Ganiç, İrem Pusal
Strategic planner / strategist: Ayça Çınar
Photographer: Barış Önder Güler - P Blok
Agency producer: Sıla Salgın, Gözde Bilir
Post production: ABT Istanbul
Additional company: Branded Content: Circus General Manager: Özer Sata - Circus Managing Partners: Berk Doğan, Gizem Akbulut - Circus ADR Recordist: Murat Çelikkol Camera: Mert Şen Music: 3K1A Packaging Design: Metin Kılınç - Ajans Reset Glassmaker: Musa Teke - Safir Cam Glass Mold: Mehmet Öztürk - Özay Cam Glass Print: Halit Samsa - Nurcan Baskı Product Producer: Uğur Vanlı – Medyabank

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