Designed for apples

Campaign idea

The new Mac Pro was presented in the beginning of June. It looked greater than ever... Well, looked like a grater also. So a few days later IKEA presented an offer of its Idealisk grater, designed for apples...

Brand name: IKEA
Advertiser / client: IKEA
Product / service: IKEA
Campaign name: iDealisk
Agency network: INDEPENDENT AGENCY
Agency: The Smarts, Sofia
Web address: https://www.facebook.com/ikeabulgaria/
Creative director: Pavlina Boneva
Copywriter: Doroteya Slavcheva, Stoyko Kavaldzhiev
Designer: Lusina Terzyan
Account director (agency): Ivaylo Anev
Client account director: Bistra Bozhikova
Managing director: Radoslav Bimbalov