SHOWCASE

Confiscated Toys

Awards: Shortlist
Entry code: X12007GD19
Agency: VMLY&R Prague
Advertiser / client: People In Need
Group:

Campaign idea

Czechia has most debtors per capita in the EU with 1 in 10 people being in debt. Thanks to a legal flaw, there are even more than 4 000 children classified as “in debt”, since their parents are unable or unwilling to pay. These children obviously have no income, nothing to pay the debts with themselves. Except for their only property – their toys. That’s why we created the Confiscated Toys installation that prompted society-wide awareness about this legal flaw and led people to our website, where we shared the real stories and they could show support to a law amendment our client People in Need helped to prepare.

Brand name: People In Need
Advertiser / client: People In Need
Product / service: Non Profit organization
Campaign name: People In Need
Agency network: VML
Agency: VMLY&R Prague
Production company: GPS Production
Executive creative director: Tereza Sverakova, Dora Pruzincova
Art director: Vitezslav Strobl
Copywriter: Vladimír Zikmund
Designer: Katerina Vlckova, Dmitrii Ufimtsev, Tomas Sedlacek
Account director (agency): Jakub Heres, Vanda Steglova
Managing director: Tomas Dvorak
Strategic planner / strategist: Jaroslav Horvath
Photographer: Dusan Martincek
Director: Artem Leontev
Director of photography: Filip Kettner
Music: Studio Beep
Agency producer: Jana Dlouha, Tomas Tomasek
Post production: Spoon
Additional company: Regional Chief Creative Officer: Jaime Mandelbaum, Account Manager: Martina Skrivanova, Account Executive: Zuzana Krivosova, Architect: Barbora Kopecna, Baraak, Website Development: Wunderman Praha, Media Buying: Wavemaker CZ

Image
Play

Signup to our NEWSLETTER