Victory Bottles

Campaign idea

Coca-Cola decided to join euphoria among Croats during the World Cup 2019 and to send mutual support to national team. But, how do you do it when the main drink associated with football is beer? Day after day, we created the Victory bottles – custom made bottles showing the victory scores of the national team. Over the night, bottles were created and distributed in the morning to surprise fans. On social media, people were sharing content celebrating with a bottle of Coke and discussing the next match predictions. Thanks to campaign, Coke was in the middle of conversation during the World Cup.

Brand name: Coca-Cola
Advertiser / client: Coca-Cola Adria
Product / service: Carbonated drink
Campaign name: Coca-Cola FIFA 2018
Agency network: MCCANN WORLDGROUP
Agency: McCann Zagreb
Additional company: UM Zagreb & 404
Production company: Adventure
Web address: https://www.coca-cola.hr/hr/home/
Executive creative director: Daniel Vuković
Creative director: Goran Božić
Designer: Emil Zelenko
Account director (agency): Dario Frajtag
Client account director: Saša Ivan
Media director: Katarina Robeli
Managing director: Tomislav Presečki
Digital production: 404
Digital strategist: Željka Vuger