SHOWCASE

#WeAreTennis #TenisBiziz

Entry code: Y027GD19
Agency: Tick Tock Boom – İstanbul
Advertiser / client: Zeynep Demirkol, Mustafa Baysal, İlke Erdener, Mert Maviş, Fatih Tozan
Group:

Campaign idea

We aimed to show that tennis does not belong to any single class and despite popular belief, is not foreign to Turkish culture. We expected to increase the interest in tennis and grow its viewership. After the overwhelming reaction to Turkish folk song singer Bülent Serttaş’s front row selfie with Sharapova in the TEB BNP Paribas Tennis Stars Series, he responded simply by saying on Twitter, “It was my birthday…” We explained in an online ad film that Turkish people’s behaviors are quite similar to those in tennis; by also giving the message tennis addresses a much wider audience.

Brand name: TEB
Advertiser / client: Zeynep Demirkol, Mustafa Baysal, İlke Erdener, Mert Maviş, Fatih Tozan
Product / service: Sport/Tennis
Campaign name: #WeAreTennis #TenisBiziz
Agency network: INDEPENDENT AGENCY
Agency: Tick Tock Boom – İstanbul
Production company: Pre Prodüksiyon
Web address: https://www.teb.com.tr/en/
Executive creative director: Gürkan Gürel
Art director: Maya Bengü Öztürk
Copywriter: Oktay Erdoğan
Designer: Derya Canca, Yunus Çağlayan
Account director (agency): Elif Biricik Korcum
Client account director: Ece Özkapitan
Film production: Bensu Şengül
Director: Devrin Usta
Music: Cem İnce

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