Dive in pure Slovenia

Entry code: YDC016GD19Agency: Proximity Sofia
Competition: YDC

Creative idea

The symbolism of water goes from purity to magic and mystery. People pass on legends and stories and water is always a major part of them. People love to hear stories and Slovenia’s waters have plenty to tell. What: Water in Slovenia tells stories to those who listen. How: Portray Slovenia’s water richness and diversity by using some of Slovenia’s famous symbols related to water. By scanning each poster, tourists will be taken on a virtual tour and with the help of an augmented reality app they will get the chance to dive in the legends of these popular sites.

  • Agency: Proximity Sofia
  • Authors: Siyana Ilieva, Maria Marinova