Dive into Slovenia

Entry code: YDC017GD19Agency: Cheil Germany ('Czech Branch'), Prague
Competition: YDC

Creative idea

Slovenia has so many natural waters to offer we began to see it as a water land. Therefore we used metaphor to present it as a place where you can dive yourself into the whole country. At the same time our concept brings to mind the freshness of water surrounding you which relates to joyful emotions and adventurous feeling for an exploration of what Slovenia has to offer. With minimalist approach we let viewers fantasy and be curious about Slovenia and its rich natural beauty. Because personal experience it’s better than thousands of photos.

  • Agency: Cheil Germany ('Czech Branch'), Prague
  • Authors: Tereza Boukalova, Lada Gofenshefer