ANAIS - Unquiet Voices

Entry code: Z14002GD19Agency: Cheil Centrade BucharestAdvertiser / client: ANAIS
Group: Z Social Good, Z14 Non-profit social good

Campaign idea

Every 30 seconds, a woman in Romania experiences domestic violence. But only 1% of them ask for help because people are indifferent. Even silent movies have been hiding scenes of abuse under the mask of entertainment. On January 1st they lost their copyright, so ANAIS turned them into a new cinematographic product: Unquiet Voices. A 40-minute film in which 7 victims of domestic violence break the silence and give voice to abused characters in silent movies. Split in 7 chapters, each chapter features footage from a different movie, rearranged to match the victim’s story, then overlapped with the victim’s voice.

  • Brand name: ANAIS Association
  • Advertiser / client: ANAIS
  • Product / service: NGO
  • Campaign name: Unquiet Voices
  • Agency network: Cheil Worldwide
  • Agency: Cheil Centrade Bucharest
  • Additional company: StudioSet – Production house; Atelieru de Internet – Web Development; Bad Unicorn - PR Management
  • Production company: StudioSet
  • Web address:
  • Creative director: Ioana Zamfir
  • Art director: Roxana Nita
  • Copywriter: Adina Stanescu
  • Account director (agency): Ileana Ghita
  • Managing director: Mona Opran
  • Film production: Monica Garbur, Sorin Baican
  • Director: Ioana Mischie
  • Digital production: Paula Stan, Andrei Dutulescu
  • Additional company: Iulian Ionita - Video Editor