HIV Awareness Campaign

Campaign idea

HIV is still a taboo in Turkey. People hesitate to talk about it and even ask it to a doctor. So, we designed our campaign 'My Greatest Affection' in order to make HIV more speakable among the society. In the film, we witness the story of a HIV+ person, Furkan Balci. He talks about his affection and his daily life. Until the end of the video, as the audience, we feel sorry for him. But there is an unexpected final waiting the audience at the end.

Brand name: Gilead Sciences
Advertiser / client: Gilead Sciences
Product / service: HIV Awareness
Campaign name: My Greatest Affection
Agency network: INDEPENDENT AGENCY
Agency: Tazefikir / Istanbul
Production company: Voltran
Web address: https://www.youtube.com/watch?v=hXi4lZeYzwM
Executive creative director: Caglar Gozuacik
Creative director: Kerem Onucak, Guven Haktanir, Sadik Sakin
Art director: Fatih Moray, Gozde Bayraktar
Copywriter: Orçun Alcin
Account director (agency): Aysun Tumok, Cagri Piskinoglu, Betul Buyukyildiz
Client account director: Dilara Firat, Toros Sahin
Film production: Voltran
Director: Selim Demirdelen
Agency producer: Onder Kaymak