Happy ending stories

Campaign idea

Utility services are fundamental to a city, yet invisible and misunderstood. People see the sewer as a black hole that magically makes things go away. Our aim was to get people’s attention and challenge bad habits. We did that through love, the driver with the power to improve bad behavior. The campaign presents three situations that push couples reach the tipping point: throwing hair in the toilet, disposing of cooking oil into the kitchen sink and flushing condoms down the toilet. We created three visual metaphors that depict bad habits as fantasy monsters threatening the life of your loved one.

Brand name: Apa Nova Bucuresti
Advertiser / client: Apa Nova Bucuresti
Product / service: Public water supply service
Campaign name: Happy ending stories
Agency network: INDEPENDENT AGENCY
Agency: Porter Novelli Public Relations Bucharest
Production company: Stay Sharp
Creative director: Ana Balan
Art director: Tudor Nastase
Copywriter: Madalina Buhos
Account director (agency): Georgiana Stavarache
Client account director: Ramona Dumitru
Media director: Crina Bibicu
Managing director: Sorina Mihai
Strategic planner / strategist: Florentina Dinu
Photographer: Sorin Nainer
Director: Andrei Mindru
Director of photography: Alexandru Dorobantu
Music: Daniel Olteanu
Post production: Frame Breed
Post production producer: Stelian Vasile
Additional company: Producer: Iliana Dumitrache Sound designer: Ovidiu Hardplay