Save One Life to Save Many

Campaign idea

Despite obvious importance of first aid, it's not a popular topic. The idea was to tell a one-year old story but also make it about NOW and RELEVANT. The documentary film was created showing how much impact the saving of one man’s life actually makes. The journalistic approach to the topic helped the story to earn free media exposure, created an emotional appeal, and encouraged the audience to share their stories and join the dialogue about first aid. Next to it, a PR campaign was launched together with free first aid courses all around the country.

Brand name: Lietuvos Draudimas
Advertiser / client: Lietuvos Draudimas
Product / service: Insurance
Campaign name: Save One Life to Save Many
Agency network: OGILVY
Agency: Adell Taivas Ogilvy Vilnius
Web address: https://www.youtube.com/watch?v=4gWW1w8dmj8&t=85s
Executive creative director: Dominykas Žilėnas, Tomas Karpavičius
Creative director: Dominykas Žilėnas, Tomas Karpavičius
Art director: Indrė Namikaitė
Copywriter: Justas Rožėnas
Account director (agency): Darius Ledauskas
Client account director: Rita Puzienė
Film production: Unė Liandzbergytė, Jurgita Babilčiūtė
Director: Lina Vonsavičiūtė
Director of photography: Algirdas Vaičaitis, Domas Merkliopas, Mindaugas Kazlas, Tadas Marcinkevičius, Einaras Eringis
Additional company: Creative Director: Raimondas Kavaliauskas