SHOWCASE

#ElAlemNeDer / #WhatWouldOthersSay

Entry code: Z15026GD19
Agency: Tick Tock Boom – İstanbul
Advertiser / client: Zeynep Demirkol, İlke Erdener, Mustafa Baysal, Mert Maviş, Fatih Tozan
Group:

Campaign idea

We aim to get more women participate in the economy and overcome the obstacles against women’s existence in the business world. With this digital campaign, we set out to firstly encourage women, inspire them and break the “what would others say” prejudice. In our social listening, we detected the most common negative expressions women face in Turkey. We planned to release our film on March 8th International Women’s Day. We reached our message to more than 23 million people by the end of our campaign. We got close to 16 million views; 9 million views were on digital.

Brand name: TEB
Advertiser / client: Zeynep Demirkol, İlke Erdener, Mustafa Baysal, Mert Maviş, Fatih Tozan
Product / service: Finance
Campaign name: #ElAlemNeDer / (#WhatWouldOthersSay
Agency network: INDEPENDENT AGENCY
Agency: Tick Tock Boom – İstanbul
Web address: https://www.teb.com.tr/
Executive creative director: Gürkan Gürel
Art director: Maya Bengü Öztürk
Copywriter: Deniz Dündar, Oktay Erdoğan, Ayberk Sözer, Duygu Daşdöğen
Designer: Derya Canca, Yunus Çağlayan
Account director (agency): Elif Biricik Korcum
Client account director: Duygu Daşdöğen
Director: Hakan Demir

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