Alessandro Sabini

Chief Creative Officer, McCann Worldgroup Italy and Global Creative Director for Nespresso, Italy

Alessandro Sabini worked for the most important brands in the advertising industry in Italy: Publicis and Saatchi & Saatchi, before starting his Creative Director career at Arnold Worldwide where he won many national and international awards. He then moved to Bcube (Publicis Groupe) to lead the creative teams working on BMW, Mini and Coca-Cola; after two years he was asked to become Creative Director at Leo Burnett Turin where he was responsible for the whole Fiat Group and as Worldwide Creative Director for the Chrysler Group brands. Leaving Leo he moved to Ogilvy & Mather Italy where he worked as Executive Creative Director on international brands like S.Pellegrino and Lactalis. After a brief experience running his own creative shop he joined McCann Worldgroup Italy where he currently works as Chief Creative Officer for both Milan and Rome offices and as Global Creative Director for Nespresso.

From 2002 to 2012 he created the most important creative projects for MTV Italy included the first italian conversational campaign that won the ADCI Grand Prix. Among his awards are Cannes Lions, D&AD Impact, Clio, Eurobest, LIA, NYF, Epica, ADCE, Golden Drum. In 2009 he was juror at Cannes. In the same year, during an interview Jacques Séguéla said about him: “I love this guy, he knows that money has no idea. Only ideas make money“.