Álvaro Rodrigues – President of The WHY Competition Jury

Álvaro Rodrigues, Fullpack’s CEO/CCO is one of the most awarded and influential advertisers of his generation in Brazil.

He has been in the advertising market for 23 years and has worked in several agencies in Brazil such as Africa, Africa Rio, DM9 Rio, Ogilvy, FCB, Agência3, 3A Worldwide, among others.

Throughout his career he won 26 Cannes Lions and several awards in national and international festivals, such as Clio, Clio Music, D&AD, New York Festivals, The One Show, London International Awards, FIAP, El Ojo, FWA, to name a few.

Last year he had been nominated to the Brazilian Marketing Hall of Fame by ABRAMARK.

He has been part of the jury at many festivals, such as Cannes Lions (three times), D&AD (twice), Clio Music, FIAP (President of the Jury), El Ojo, London International Awards, Lisbon Advertising Festival, Best Ads on TV (twice), Wave Festival and Abril Advertising Awards, among others.

Álvaro was the president of the Creative Club of Rio de Janeiro and has just left the President’s chair of the Brazilian Association of Advertisers – ABP.

Last but not least: a Metallica fan and a proud father of Manuella and Antonia, two lovely girls.


“I consider it an enormous privilege to be The WHY Jury President at Golden Drum Festival this year. Having had the honour of serving on several juries worldwide before, I plan to show my jury a good time. We will talk a lot and we will learn a lot from each other.

I have always left a judging experience inspired, a little humbled, and often thrilled by work that is born out of creativity and executed with courage. Hope to see some of these at the Golden Drum!”