Tereza Svěráková

Chief Creative Officer, Y&R, Czech Republic

Tereza began her career 20 years ago at McCann Erickson Prague. But her love for advertising manifested way before. When she was 17, she attended a demonstration against the Communist regime holding a self made banner saying: “Who if not us, when if not now.” This sentence later became the official slogan of the Czech Velvet Revolution. And remains carved in stone in Prague.

After 3 years, Tereza left to work for other network agencies before returning to McCann Erickson as a Creative Director.

In 2003, she was appointed Executive Creative Director at DDB Prague. Around that time, she also wrote and directed a documentary series for Czech television about Czech female political prisoners.

Before Tereza joined Y&R, she served as the Creative Director of Leagas Delaney Prague for 8 years, where her main responsibility was Skoda Auto’s local and global communication. Under her lead, Leagas Delaney became a highly awarded agency. For her work she has received numerous national and international awards including Clio, D&AD, New York Festivals, Eurobest, One show and Cannes Lions.

Tereza has participated as a juror in some of the most renowned international competitions, such as One show, Clio, Andy’s and Cannes.