Eka Ruola: How a War Movie Revolutionized Branded Content – and How You Can Do It Gain 10. 10. 2018

The most expensive Finnish film of all times The Unknown Soldier is a wonderful case study, marketers and agencies everywhere can learn from. It had a tremendous success and The Unknown Platform received the highest accolade as the most effective campaign in the national award show in Finland. Eka Ruola, the Executive Creative Director of Hasan & partners Group is also Co-Executive Producer of the film. He will provide the first-hand presentation of how this excellent branded content platform was built and challenge you to create one yourself.