[TALK] The artist and the artisan

Ergin Binyildiz, Chief Creative Officer, Havas Creative Group, Turkey

Idea creation is considered to be a magical, mystical process. It is thought to belong to a territory beyond reason, and its dynamics, heavily dependent on the specific individual. This is true to a great extent. However when it comes to factors that block our creativity and limit our imagination, we are not that different from one another.

Starting from our early upbringing our culture moulds our thinking, setting subconscious traps. Self-censorship, feelings of guilt and shame disrupt the free flow in our creation process which is essential in finding great ideas.

To increase creative potential, the session aims to share some methods and techniques that can tackle these obstacles, based on personal experience, observation and academic studies.