[SPEECH] HOW TO CREATE A CULTURE OF CREATIVITY AND INNOVATION

Alemsah Ozturk, CEO / Chief Happiness Officer, 4129Grey and Chief Digital Officer, Grey EMEA, Turkey

Companies like Apple, Google, Pixar, Frog and Tesla have an innate ability of understanding the value of creative culture. Instead of focusing on “creative stars”, they cultivate a culture where everyone participates in creative process and they get much better end results. What’s the ideal process of designing a culture of creativity and innovation? What are the necessary steps for creating an environment where people express their ideas freely without the fear of failure? By deep diving into processes, values and learning from best of the both worlds – Creative Agencies and Companies, Alemsah Ozturk will talk about how to become better as an organisation to embrace creativity and innovation.