PROGRAM

[CREATIVE ACCELERATOR TALK] Ditching the »good enough« mentality for (greater) good

13.10.2021
13:00

Can brands make a difference in our society? Can marketing campaigns actually put a dent in or even tear down the obstacles that stand in the way of creating greater good? Or is »wanting to do good« already »good enough«? We will look into some good examples of CSR and spot the core differences between creating campaigns for the actual greater good on a global versus local/regional scale. Come check out what happens after pressing the X to the »good enough« mentality in your campaigns and join us for a discussion about the role of creativity in the painstaking process of changing hearts!

Can brands make a difference in our society? Can marketing campaigns actually put a dent in or even tear down the obstacles that stand in the way of creating the greater good? Or is »wanting to do good« already »good enough«?

The majority of consumers want brands to act now for the good of society and the planet, however, they still don't believe brands will actually deliver on their promises. Does this tell us that corporate social responsibility is just another trend in the most opinionated time in our history? Or are we standing too close to an elephant with a June's rainbow profile picture and not seeing all the historic movements happening right before our eyes?

We will look into some good examples of CSR and spot the core differences between creating campaigns for the actual greater good on a global versus local/regional scale. Come check out what happens after pressing the X to the »good enough« mentality in your campaigns and join us for a discussion about the role of creativity in the painstaking process of changing hearts!

Ditching the »good enough« mentality for (greater) good is brought to you by DROM Agency, the agency that has managed to frame the essence of the Golden Drum Festival's transformation and theme Re:Start the Future with the new identity.

Signup to our NEWSLETTER