Alice Burton, Mid Weight Creative, CHI & Partners, United Kingdom
Where do the best creative ideas come from? That’s a question Alice has been asking herself for a number of years as she aspires to ‘crack’ advertising.
Hard graft, perseverance, and taking risks help. Being ambitious, believing in your ability, and dreaming big also often lead to good work.
But what makes really great work? An idea you’re truly proud of. The sort of idea your boss, mum, and the woman who waxes your eyebrows thinks is great. A great idea that’s still a great idea years down the line… Where do those gems come from?
This is where Alice is right now… She is not sure great ideas come from creative minds at all. She thinks they come from creative hearts.