[SPEECH] OBSERVATIONS FROM THE EXTREME PRESENT

Ulrich Proeschel, VP Business Development, EMEA, TBWA\Worldwide and Global Business Development, Digital Arts Network, TBWA\Worldwide

This is not about predicting the future. It is not about celebrating “the good old times”. This is about a couple of very personal observations that drive our business today and some suggestions about how to create loyalty beyond belief.

What can we learn from 21st-century brands? Why disrupting means creating, and data became the fuel for great work. Join the ride that moves at the speed of culture.

You can connect with Ulrich on LinkedIn or catch him on Twitter at @uproeschel.